roi-calculator.app
What is a new customer worth, and what should you pay to get one?
Move the sliders to see what a customer is worth, what you can afford to pay for one, and what better conversion would add.
Your numbers
Your results
- Customer lifetime value
- $1,000
- Revenue from one customer over 12 months
- Current cost per acquisition
- $33.33
- Marketing spend for each new customer
- Break even cost per lead
- $400
- The most you can pay for a customer before you lose money
You keep $367 of profit on each new customer after marketing costs.
Projected results
| Projected results | Leads per month | Revenue per month |
|---|---|---|
| Current | 60 | $30,000 |
| 1.5x conversion rate | 90 | $45,000 |
| 2x conversion rate | 120 | $60,000 |
| 20% traffic increase | 72 | $36,000 |
Every conversion counts as one sale. Lifetime value covers 12 months: the first sale plus repeat purchases.
Want to reach the projected numbers?
Download the model
Get the spreadsheet with every formula, so you can test your own numbers.